BRANT MEDIA GROUP
Great media planning is much more than just negotiating low rates. Brant Media Group believes it is first and foremost about understanding a client’s unique set of circumstances, including: the industry, the market, prospective clientele, position within the marketplace/industry, advertising landscape, past-experience, future expectations, etc. At Brant Media Group, we pride ourselves on drilling down and understanding those qualities and set of circumstances that make our clients who they are. Once we have a solid understanding we survey the market to uncover the best advertising opportunities for our client’s stated goals and position.
Skill and Experience
An important differentiating factor at Brant Media Group are our broad experiences from market research to media sales to sales management to advertising agency account executive to media buyer to company marketing manager. We’ve been on all sides of the table. It is these varied experiences that give us an understanding of each party’s perspective, which is integral in achieving the best possible plan.
Flipping the Equation
Terri Brant, Founder and Chief Media Strategist at Brant Media Group, consistently noticed throughout her diverse career that the experienced heavy hitters were always the ones in front of the client on "pitch day,” but were rarely the ones doing the actual work on the backend. When Brant Media Group was founded, she wanted to flip the equation. Therefore, she’s actively engaged with the market analysis, development, negotiation, placement, and monitoring of all client plans.
Market Connection
Should a client reside in a different market, or operates in multiple markets, Brant Media Group commits to in-person visits throughout the year to maintain personal relationships with both the client and vendors. A key belief at Brant Media Group is that direct connection with the market allows for a better understanding of the small intricacies that exist within each market, which can have a large effect on the success of any plan.
