BRANT MEDIA GROUP CAPABILITIES
Media Competencies
Traditional, Streaming, Digital, Social
- Market Research & Analysis
- Campaign Development
- Media Planning
- Media Buying
- Social Media Management
- Email Marketing
- Content Development & Planning
- Campaign Metrics and Reporting
Media Landscape
The past 30 years has seen an unprecedented shift in the world of media. Until 1980 there were few players on the media landscape --- ABC, NBC, CBS, Newspapers, Billboards and Radio ruled where the public spent their time with media and companies spent their advertising dollars.
From 1980 when CNN launched its revolutionary 24 hour news channel and MTV played its first video, “Video Killed the Radio Star” to 1998 when Google brought us all things digital to the 2000’s when FACEBOOK ushered in the age of social media, Netflix launched video streaming, and PANDORA altered the way we listened to music. And the changes keep coming…
It is this rapidly changing and fragmented media landscape that makes professional Media Planning more important today than at any other time in our history. Brant Media Group has both the experience and tools to help your company navigate these ever-changing tides of media outlets and audience usage.
Market Analysis
Brant Media Group prides itself on the efficacy attached to each Market Analysis, which stems from our background in market research along with our acute attention to detail. Understanding a client’s market, how their customers/prospects consume media, and what motivates purchase are the cornerstones of successful media planning. A Market Analysis is the tool we use to analyze the quantitative and qualitative aspects of the market and target audiences that are integral to our clients’ success.
Your Needs Come First
More than anything, we understand our service is all about our clients. We will listen closely to your needs and work with you side by side throughout the entire process. We believe that communication and transparency are crucial to success, and we will go out of our way to make sure everyone is always on the same page. It is our goal to develop and sustain a lasting and meaningful partnership with you.
Commitment to Client Success
Today’s media landscape is complex. We understand this at Brant Media Group, which is why we offer our clients a comprehensive market analysis, and other advanced tools, to help ensure the best possible outcome. At the end of the day, our goal is to plan, negotiate, monitor and evaluate strategic media buys that have the necessary reach and frequency to be effective for our client’s business. We accomplish this through a combination of our experience, in market visits, and research. Our belief is we only succeed if our clients do.
